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SEO + LMP

Living Libations SEO Campaign

A mock campaign that includes a thorough analysis of the website with improvement recommendations at the end.

 

Includes: 

  • Audience targeting

  • Keyword analysis

  • Competitor analysis

  • Content analysis

  • On-page SEO

  • Technical SEO

  • Off-page SEO

View Creatives

Popeyes Loyalty Program

Co-led a group project that created a marketing plan for Popeyes’ fictional loyalty program. 

 

Includes:

  • Loyalty program overview

  • Data comparisons

  • Channel specific objectives

  • Audience profiles

  • Conversion funnel and metrics

  • Channel-specific content

  • Google campaigns

  • Keyword analysis

  • META and Twitter campaigns

  • Website wireframe

  • Automation

View Creatives
LP
Automation + Marketing Plan
MP

Tiny Tails Marketing Plan

Led a group project where we created a marketing plan for a fictional not-for-profit.

 

Includes:

  • Channel specific objectives

  • Audience profiles

  • Conversion funnel and metrics

  • Channel-specific content

  • SEO

  • Keyword analysis

  • WordPress website

  • Website wireframes

Fisker Automation

A visual of a marketing automation plan for the reservation of a Fisker Ocean.

 

Includes:

  • Audience segmentation

  • Tracking

  • User behaviour

  • Data sources

  • Lead nurturing automation

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GA + SM

Google Analytics

A report and audience segments for the Google Merchandise Store using Google Analytics

 

Includes:

  • Audience segments

  • Audience profiles

  • Recommended audience strategies

  • Channels and mediums analysis

  • Source analysis

  • Site speed report

  • Mobile and desktop recommendations

  • Campaign-specific success analysis

View Audience Segmentation

Build a Bear Social Media Campaign

An A-Z process of mock campaign building for META and Twitter. 

 

Includes:

  • Social media audit

  • Audience and demographic overview

  • META campaign

  • Twitter campaign

  • Blocklist

  • Creatives

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View Creatives and Retargeting Brief
SM
B
CS +B

Recalled Content Strategy

A summary and overview of a brand’s content for a mock campaign. 

 

Includes:

  • Content audit (owned and non-owned)

  • Content gaps

  • Keyword analysis

  • Content opportunities

  • Content ideation

View Creatives and Social Content

Ikiru Strategy

An analysis of a mock brand’s audience and goals. 

 

Includes:

  • Value proposition

  • Target audience (primary and secondary)

  • Persona profiles

  • Customer funnel and corresponding metrics and objectives

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View Creatives
W
GA + W
A website designed by Darina Al Aroud on wordpress for a tourism company called Touronto
A website designed by Darina Al Aroud on wordpress for a not-for-profit company called Tiny Tails
A website designed by Darina Al Aroud on wix for a skills center called The Blue Umbrella

Website Building

Touronto Guides: A website for a fictional tourism company

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Tiny Tails: Collaborated on a mockup for a fictional not-for-profit done as part of a group project.

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The Blue Umbrella: A website for a skills centre. 

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Touronto Search Campaign

 

A full google search ad campaign build.

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Visit Touronto Guides.

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Includes:

  • Two campaigns

  • Six ad groups with three ads each for campaign one

  • Audience overview

  • Audience specific keyword research

  • Search ad examples

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