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Recalled Creatives
These creatives showcase the vibrant Recalled brand—a fusion of vintage and streetwear! Content creation was the focus of this project— blogs, TikToks, Instagram and Facebook posts, tweets, YouTube thumbnails, and stories.
This project began with an audit of Recalled's owned and non-owned content. By exploring their content, we can pinpoint areas of success and those we can prime for enhancement. Keyword research added an important touch, ensuring each piece of content resonated seamlessly with the intended audience.
In the realm of Recalled, it's more than just fashion. Through competitor comparisons, I refined strategies to ensure Recalled's unique presence shone brightly in the digital fashion landscape.
Use this menu to explore creatives in categories or skim through them in the gallery below.
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Gallery
Recalled: Social Media Content
Social media recommendations using each channel’s best practices for a mock campaign.
Includes:
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Blog
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Facebook
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Instagram
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YouTube
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Twitter
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TikTok
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LinkedIn
Creatives
Instagram
1:1 Ratio
Target: Women 18-35 who are value shoppers, thrift often, and prefer streetwear style.
Type: Organic Instagram post
Funnel Stage: Awareness, Consideration
Other: Advertises a limited thematic sale. The caption would indicate link in bio.
1:1 Ratio
Target: Men, 25-34 who prefer simple, long-lasting, and timeless looks.
Type: Organic Facebook blog post
Funnel Stage: Awareness, Interest
Other: URL linking back to the hub (website/blog) provided in the caption.
1:1 Ratio
Target: Working professionals who are in a similar industry sector.
Type: An organic LinkedIn post highlighting an upcoming conference.
Funnel Stage: Awareness, Interest, Consideration
Other: Link provided for convenient sign-up. Information from sign-ups can be used to nurture potential future leads.
X (formerly Twitter)
1:1 Ratio
Target: Younger audiences, 16-29.
Type: An interactive Twitter poll
Funnel Stage: Awareness, Interest
Other: Utilizes the trending topic which at the time was a blue couch and takes advantage of engagement with that topic. Provides a less formal way to increase engagement and connect with a different audience and humanizes the brand.
1:1 Ratio
Target: Mixed audience 25-39
Type: Organic album post from an event.
Funnel Stage: Awareness, Advocacy, Loyalty
Other: Celebrates a thematic event, shows gratitude for existing customers, highlights products, stands out as a brand for new audiences.
1:1 Ratio
Target: Mixed audience 18-30
Type: Organic carousel post highlighting brand collaboration.
Funnel Stage: Awareness, Interest, Consideration
Other: Increases brand authority and engagement through collaboration with a well-known brand. Indicates link in bio through CTA.
Story
9:16 Ratio
Target: Mixed audience primarily 18-30
Type: Organic story/ reels post
Funnel Stage: Awareness, Interest, Consideration
Other: Story post for META. Has a casual and friendly tone. Not a thematic post so it can be used anytime.
Story
9:16 Ratio
Target: Mixed audience aged 16-29 who like to thrift and wear streetwear fashion.
Type: Ad for story/ reels
Funnel Stage: Awareness, Interest, Consideration
Other: The imagery is colourful but the tone is more direct.
Story
9:16 Ratio
Target: Mixed audience primarily 18-30
Type: Organic story/ reels post
Funnel Stage: Awareness, Interest, Consideration
Other: Story post for META engaging with the millennial audience through the use of popular media/pop culture. Can be used as a general post and has an engaging CTA.
TikTok
9:16 Ratio
Target: Mixed Gen-Z audience
Type: Organic TikTok post
Funnel Stage: Awareness, Interest, Consideration
Other: A video that shows a ‘behind the scenes’ of a photoshoot. Creates transparency in a trending way while utilizing popular sounds which encourages interaction.
TikTok
9:16 Ratio
Target: Gen-Z audience
Type: Organic TikTok
Funnel Stage: Awareness, Interest, Consideration
Other: An engaging way to highlight a variety of products. Starts a conversation amongst potential clients. Utilizes trending sounds and humour.
YouTube Short
9:16 Ratio
Target: Mixed audience 16-39
Type: Organic YouTube short
Funnel Stage: Awareness, Interest
Other: A different way to encourage people to explore your channel while also highlighting your products.
9:16 Ratio
Target: Gen-Z audience
Type: Ad TikTok/ reels
Funnel Stage: Awareness, Interest, Consideration
Other: It targets increasing interest in sustainability and affordable fashion.
TikTok/Reel
YouTube Thumbnails
16:9
Target: Mixed audience 16-39
Type: YouTube thumbnail
Funnel Stage: Awareness, Interest
Other: Thumbnail for a challenge that can be a series where contestants submit everyday objects and the brand creates outfits out of them. A great way to create website traffic and collect information is by having people provide an email when submitting items. Additional YouTube thumbnails that can be applied to the challenge or used to create informative and blog-styled content. Allows for diversification of content to target different audience groups
Blog
16:9
Target: Mixed audience 18-40
Type: Blog
Funnel Stage: Awareness, Interest, Consideration
Other: A mockup of a potential blog that can be linked to the website. Increases traffic by providing links to weekly blogs in newsletters and through posts. Informative content can position the brand as an informational hub.
“This looks really professional! Great work! Amazing breakdown of the owned and non-owned content! Nice job on the opportunities and the ideation as well! I could really see this in a professional presentation to a company!”
TA Assignment Feedback, May 30 2023
“Amazing job! Super in-depth and professional! You have a great grasp of social channels! Great job with the more relaxed tone with Twitter and professional tone with LinkedIn.”
TA Assignment Feedback, June 7 2023