Build-a-Bear Creatives

The aim of this project? To utilize META and X (formerly Twitter) platforms in order to showcase Build-a-Bear as an exceptional (work)place for prospective employees  and customers longing for the cuddliest companions.​

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Every aspect was strategically selected and meticulously executed– from campaign objectives to audience targeting, placements, and ad creatives. It was a fusion of strategy and creativity, resulting in a compelling display of Build-A-Bear's unique brand.​

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Paired with a concise marketing brief summarizing the campaign's goal, the project went a step further with a retargeting objective—ensuring that every potential customer and future employee on the fence, revisited the magic of Build-a-Bear.